For years, the marketing strategy for the new businesses involved print media to gain attention, but today when the locals are depending on the mobile applications to buy products or services it is needed that technology makes its way in hyperlocal business marketing too. Technology and new channels of communication are completely changing the classic approach of marketing products and services on a local level. It involves getting more precise in targeting the local public and getting an edge over digital marketing techniques to advertise or organically reach more people on the grassroots level.
Hyperlocal marketing works at more micro-levels. It targets locals on the street and block of a geographical region to target people that search “near me” for specific service or a good on their smart devices. According to Ken Research, the hyperlocal business marketing in India will exceed Rs 2,306 crore by 2020.
There are about 299 million smartphone users in India. The disruption of smartphones in India and changes in purchase behavior of Indian consumers is making it mandatory to change the marketing strategy to align with the change in trends. Technology can make that easy for you by making you more aware of the untapped market and generating awareness for it as magnified as it can be on the micro-level. This is when hyperlocal marketing comes into action.
Communication is the key to winning more customers and gaining their attention to generating higher engagement for long-term business benefits. Here are some effective ways to do boost your marketing strategy for hyperlocal business.
These were some of the local strategies that can help you boost your Hyperlocal business venture sales. By using them with your traditional marketing methods you can gain a major advantage in competition. However, none of the above techniques will be fully effective until your product is not effective enough. We at AppVoir would gladly help guide you through the technical complexities all at no cost. Because we believe in empowering businesses that have the potential to grow big.
We’re eagerly waiting to hear out your problem statement.